According to the market research analysts at Technavio

This market research study analyzes the leading vendors in the adult vibrator market in the US including California Exotic, LELO, Church & Dwight, Reckitt Benckiser, Boston Scientific, and Standard Innovation. This report also presents a competitive analysis of the market by product (insertion vibrators, dual purpose vibrators, and external vibrators) and by sales channel (online, adult stores, and retailers).

Outlook of the adult vibrator market in the US

The adult vibrator market in the US is growing at a rapid pace and is expected to post an impressive CAGR of more than 12% over the forecast period. The substantial growth of the sex toys market, especially the adult vibrator segment, has captured the attention of investors and inventors alike. Consequently, the number of start-ups in the adult vibrator market has seen a significant increase in the last few years. The extent of innovation introduced by these start-ups can potentially change the entire dynamic of the market. For instance, start-up projects, such as Lelo Ora and The Ultimate G have created vibrators that are markedly different from the existing products in the market in terms of design and components. The increasing number of vendors in the market will result in intense competition and product variety, gradually fuelling the adult vibrator market value in the coming years.

According to the market research analysts at Technavio, the growing popularity of couples’ vibrator is one of the emerging trends spurring the adult vibrator industry growth during the forecast period. Couples’ vibrators are a relatively recent development in the adult vibrator market in the US. These vibrators are used to stimulate both the partners during intercourse. This product category has become immensely popular over the past two years with several product launches from leading vendors. Companies have sensed the substantial market potential this new segment has and have invested in developing new products to cater to this new customer segment.

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